Assistant Brand Manager-00000L8Q
Description
At Johnson & Johnson we have a truly unrivalled brand portfolio, with power brands across multiple categories, including Johnson's, Neutrogena, Listerine, Calpol, and Sudafed. We're one of the globe's fastest-growing consumer companies, caring for the world, one person at a time, embracing research and science - bringing innovative ideas, products and services to advance the health and well-being of over a billion people every day.
Position Title: Assistant Brand Manager
Location: Maidenhead
Closing Date: 14th April 2014
Key technical competencies:
• Brand Development and Management
o Brand Fundamentals
Applies in-depth understanding of consumer and marketplace dynamics to pursue brand development and new categories/brands
o Brand Positioning
Understands the components of brand positioning, the role it could play in overall brand architecture and can articulate one's brand positioning in an engaging way
o Targeting and Segmentation
Applies understanding of segmentation and targeting to contribute to the development or refinement of marketing initiatives
o Brand Strategies Development
Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and assist in execution
• Marketing Execution
o Channel Development
Displays knowledge of different trade channels/retailers, their unique strategies, needs, consumer targets and VOC
o Consumer Promotion
Displays skills in designing innovative programs/initiatives, integrating an understanding of the brand positioning and strategy to deliver high impact and measurable results
o Packaging
Displays skills in leading the packaging process while influencing and guiding internal and external partners to bring to market a package that builds brand equity
o Pricing
Displays working knowledge of competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations. Recognises that retail price is solely at the discretion of the retailer and understands the legal ramifications
o Marketing Plan Monitoring/Optimising
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
• Business and Financial Acumen
o Project Management
Applies understanding of project management tools and techniques to define project objectives, milestones, scope, processes and potential process improvements
o Cross-Functional Facilitation
Demonstrates understanding of the roles and the need to balance business objectives and results with long-term relationship building to effectively achieve team goals
o Persuasive Selling/Communication
Exhibits strong skills in building and selling a clear, cohesive, concise, and compelling story to add value in building a case that achieves business results
o P&L Management
Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability
o Demand Forecasting
Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
• Consumer and Influencer Understanding
o Consumer Insights
Displays skills in analysing consumer data and using consumer insights to describe a clear picture of the brand’s consumers and guide marketing activities, including concept generation
o Anticipating Consumer Needs and Opportunities
Demonstrates the ability to assess consumers’ needs to integrate and recommend appropriate changes to brand activities on an ongoing basis
Qualifications
What type of mark will you make? Your unique talents and perspective can make a vital contribution to innovative products that improve the lives of people everywhere. Career opportunities within Johnson & Johnson companies may provide you with an ideal setting to build your experience; express your passion and touch the world.
Key Behavioural Competencies
Customer Focus
• Results and Performance Driven:
o Holds self accountable for compliant and flawless execution
o Takes personal responsibility for decisions
o Challenges others to make the consumer central to all thinking
• Sense of Urgency:
o Persists in the face of obstacles or challenges
Innovative Solutions
• Strategic Thinking
o Effectively manages and adapts to change
• Big Picture Orientation
o Delivers short term results that are consistent with the organisation’s long-term
objectives
• Intellectual Curiosity
o Makes progress and remains focused under ambiguous and complex situations
• Prudent Risk Taking
o Demonstrates the courage to stand alone on ideas and opinions which differ
from others
Talent Development
• Collaboration & Teaming
o Asserts personal ideas and opinions using persuasion to influence others
• Self-Awareness & Adaptability
o Clearly expresses opinions and ideas, verbally and in writing
If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.
We respectfully request Government Officials to identify themselves as such on application; for the purposes of the Foreign Corrupt Practices Act.
Primary Location:Europe/Middle East/Africa-United Kingdom-England-Maidenhead
Organization: Johnson & Johnson Limited (8700)
Job Function: Marketing
Description
At Johnson & Johnson we have a truly unrivalled brand portfolio, with power brands across multiple categories, including Johnson's, Neutrogena, Listerine, Calpol, and Sudafed. We're one of the globe's fastest-growing consumer companies, caring for the world, one person at a time, embracing research and science - bringing innovative ideas, products and services to advance the health and well-being of over a billion people every day.
Position Title: Assistant Brand Manager
Location: Maidenhead
Closing Date: 14th April 2014
Key technical competencies:
• Brand Development and Management
o Brand Fundamentals
Applies in-depth understanding of consumer and marketplace dynamics to pursue brand development and new categories/brands
o Brand Positioning
Understands the components of brand positioning, the role it could play in overall brand architecture and can articulate one's brand positioning in an engaging way
o Targeting and Segmentation
Applies understanding of segmentation and targeting to contribute to the development or refinement of marketing initiatives
o Brand Strategies Development
Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and assist in execution
• Marketing Execution
o Channel Development
Displays knowledge of different trade channels/retailers, their unique strategies, needs, consumer targets and VOC
o Consumer Promotion
Displays skills in designing innovative programs/initiatives, integrating an understanding of the brand positioning and strategy to deliver high impact and measurable results
o Packaging
Displays skills in leading the packaging process while influencing and guiding internal and external partners to bring to market a package that builds brand equity
o Pricing
Displays working knowledge of competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations. Recognises that retail price is solely at the discretion of the retailer and understands the legal ramifications
o Marketing Plan Monitoring/Optimising
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
• Business and Financial Acumen
o Project Management
Applies understanding of project management tools and techniques to define project objectives, milestones, scope, processes and potential process improvements
o Cross-Functional Facilitation
Demonstrates understanding of the roles and the need to balance business objectives and results with long-term relationship building to effectively achieve team goals
o Persuasive Selling/Communication
Exhibits strong skills in building and selling a clear, cohesive, concise, and compelling story to add value in building a case that achieves business results
o P&L Management
Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability
o Demand Forecasting
Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
• Consumer and Influencer Understanding
o Consumer Insights
Displays skills in analysing consumer data and using consumer insights to describe a clear picture of the brand’s consumers and guide marketing activities, including concept generation
o Anticipating Consumer Needs and Opportunities
Demonstrates the ability to assess consumers’ needs to integrate and recommend appropriate changes to brand activities on an ongoing basis
Qualifications
What type of mark will you make? Your unique talents and perspective can make a vital contribution to innovative products that improve the lives of people everywhere. Career opportunities within Johnson & Johnson companies may provide you with an ideal setting to build your experience; express your passion and touch the world.
Key Behavioural Competencies
Customer Focus
• Results and Performance Driven:
o Holds self accountable for compliant and flawless execution
o Takes personal responsibility for decisions
o Challenges others to make the consumer central to all thinking
• Sense of Urgency:
o Persists in the face of obstacles or challenges
Innovative Solutions
• Strategic Thinking
o Effectively manages and adapts to change
• Big Picture Orientation
o Delivers short term results that are consistent with the organisation’s long-term
objectives
• Intellectual Curiosity
o Makes progress and remains focused under ambiguous and complex situations
• Prudent Risk Taking
o Demonstrates the courage to stand alone on ideas and opinions which differ
from others
Talent Development
• Collaboration & Teaming
o Asserts personal ideas and opinions using persuasion to influence others
• Self-Awareness & Adaptability
o Clearly expresses opinions and ideas, verbally and in writing
If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.
We respectfully request Government Officials to identify themselves as such on application; for the purposes of the Foreign Corrupt Practices Act.
Primary Location:Europe/Middle East/Africa-United Kingdom-England-Maidenhead
Organization: Johnson & Johnson Limited (8700)
Job Function: Marketing