Category Insights Manager, Consumer-00000BUA
Description
Johnson & Johnson Sales and Logistics Company is looking for Category Insights Managers based in various locations throughout the U.S.
Johnson & Johnson Sales and Logistics Company, a division of Johnson & Johnson Consumer Companies, Inc., provides sales, marketing and logistical services to U.S. retail customers on behalf of the U.S. consumer companies. It represents one point of contact with our customers for selling teams, customer service, distribution, retail merchandising and professional detailing. It develops and markets baby care, wound care and skin care products that address the needs of consumer and healthcare professionals and incorporates the latest innovations. The portfolio includes heritage brands JOHNSON'S® Baby and BAND-AID® Brands as well as leading beauty and skin care brands such as NEUTROGENA®, AVEENO® and more.
The Category Insights Manager serves on an assigned team and is responsible to execute and align brand and customer strategies and tactics. The incumbent aligns these strategies to meet both the goals of the customer and the company. The incumbent provides category and shopper insights through analyzing data and translating various findings into actionable strategies and tactics. The incumbent is assigned to a specific brand, category, or customer team to improve the quality of decision making regarding the 4Ps (products, placement, promotion, and pricing). The incumbent serves as the analytical expert to internal partners, such as sales and marketing associates, by providing recommendations for planograms and product adjacencies to drive sales results. At all times, the incumbent considers and accounts for the impact of decisions on the product group(s), the customer(s), and the company at large. The incumbent participates in special projects as assigned by the supervisor. Key responsibilities may include, but are not limited to:
Serves in the role of "voice of customer" with internal partner groups to enhance understanding of the customer perspective. Effectively translates the company perspective at the customer to improve customer perceptions and facilitate the attainment of business goals for both. Formulates and shares merchandising guidelines and best practices with customer and internal partner groups. Constructs, manages, and monitors the progress of pricing, promotional, and shelf tests. Shares findings with appropriate audience(s) to maximize resources and information. Maintains and creates innovative analytical tools (i.e., priority rankings, shelf flow) to enable forecast attainment. Manages the execution of customer and/or product group specific strategies, including e-tailing. Is accountable to ensure execution of these strategies and to monitor and report plan effectiveness. Conducts store visits to monitor merchandising status by taking photos and providing presence improvement suggestions. Leads the customer's shopper learning plan by providing insights and category research to develop strategy with and for customers. Partners on joint research projects with Market Research & Development for assigned area. Supports the development of strategic alliances within customer groups. Maintains customer research base through consistent and timely updates. Provides customer business reviews to internal partners. Constructs and conducts internal group and customer presentations to disseminate research learnings on assigned topics, such as shopper insights, customer, category, and/or brand performance. Establishes and supports customer platform and strategy development. Reports key metrics such as volume and profit performance, and program evaluations to influence the business planning process. Identifies and communicates potential areas of opportunity, risks, and other pertinent trends. Partners with third party vendors to adequately and profitably source synthesized data sets. Develops, analyzes, and synthesizes data sets to develop actionable category insights. May be assigned additional responsibilities at the discretion of the supervisor, or based on the needs of the functional team. Will be assigned 2 direct reports, for which the incumbent is responsible for talent management and development activities.Complies with company policy and procedures at all times. Maintains and complies with SAFE Fleet & Safety objectives and policies.
Qualifications
4-yr degree required. 5 + years prior experience in a consumer package goods environment required. Previous category management/analytics experience required. Direct sales experience preferred. Experience working with syndicated and panel data (Nielsen, IRI) required. Intermediate to advanced skills in Microsoft Office required. 25% or more travel time required.
Ability to influence decision-makers up and down one or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan. Demonstrate effective communication and negotiation skills. Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives. Strong computer skills, including MS Office Suite applications, database information sources, and web applications. Ability to complete projects and follow processes to deliver results including volume achievements. Ability to plan and execute strategies and tactics to support broader company and brand objectives. Ability to manage funds and resources to deliver the greatest outcome for the company. Ability to identify and assess risk and prioritize competing demand.
Primary Location:North America-United States
Organization: Johnson & Johnson Sales & Logis. Co (6148)
Job Function: Selling Consumer
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