Marketing Manager or Associate Marketing Director-00000P15
Description
Responsibilities:
(I)Business-
1. Under supervision of marketing director, develop annual marketing strategy and plan to deliver sales and profit targets
2. Lead the business team to ensure flawless execution of the agreed marketing plan within budget
3. Under supervision of GC marketing director , develop 5 year new product road map for franchise(s) based on thorough consumer understanding and ensure regional/global alignment
4. Propose revised marketing plan according to best knowledge of competition/ market size trend/consumer behavior change
5. Develop the best local adaptation of franchise footprint into concept/TVC and overall communication program for the franchise to establish strong equity in local market
6. Identify cost improvement programs to continuously improve profit for franchise(s)
(II)System-
1. Provide feedback regarding CSC service quality for continuous improvement
2. Draft agency review appraisal for consolidated semiannual and annual agency
Review
3. Provide semiannual feedback on marketing research group service quality for continuous improvement
4. Provide inputs on improving NPD, S&OP, Marketing and Trade marketing related processes
(III)People-
1. Coach direct reports on development of marketing skills
2. Develop team members business skills and judgments via team meetings
3. Timely implement performance appraisal and career plan with direct report/
Identify needs for job enrichment
4. Share departmental work-i.e.training/recruiting/sales coordination
5. Be a role model for SOL behavior
Qualifications
1. Bachelor Degree above
2. Experienced at FMCG Marketing
3. Strategic thinking with sharp consumer insight
4. Strong at team management
5. Excellent English and Chinese communcation ability
Primary Location:Asia Pacific-China-Shanghai-Shanghai
Organization: Johnson & Johnson (China) Ltd. (7047)
Job Function: Marketing
Description
Responsibilities:
(I)Business-
1. Under supervision of marketing director, develop annual marketing strategy and plan to deliver sales and profit targets
2. Lead the business team to ensure flawless execution of the agreed marketing plan within budget
3. Under supervision of GC marketing director , develop 5 year new product road map for franchise(s) based on thorough consumer understanding and ensure regional/global alignment
4. Propose revised marketing plan according to best knowledge of competition/ market size trend/consumer behavior change
5. Develop the best local adaptation of franchise footprint into concept/TVC and overall communication program for the franchise to establish strong equity in local market
6. Identify cost improvement programs to continuously improve profit for franchise(s)
(II)System-
1. Provide feedback regarding CSC service quality for continuous improvement
2. Draft agency review appraisal for consolidated semiannual and annual agency
Review
3. Provide semiannual feedback on marketing research group service quality for continuous improvement
4. Provide inputs on improving NPD, S&OP, Marketing and Trade marketing related processes
(III)People-
1. Coach direct reports on development of marketing skills
2. Develop team members business skills and judgments via team meetings
3. Timely implement performance appraisal and career plan with direct report/
Identify needs for job enrichment
4. Share departmental work-i.e.training/recruiting/sales coordination
5. Be a role model for SOL behavior
Qualifications
1. Bachelor Degree above
2. Experienced at FMCG Marketing
3. Strategic thinking with sharp consumer insight
4. Strong at team management
5. Excellent English and Chinese communcation ability
Primary Location:Asia Pacific-China-Shanghai-Shanghai
Organization: Johnson & Johnson (China) Ltd. (7047)
Job Function: Marketing