Manager, ACUVUE Global Brand Management – Daily Disposable Brands-3710140206
Description
Johnson & Johnson Vision Care, a member of Johnson & Johnson's Family of Companies, is recruiting for a Manager, ACUVUE® Global Brand Management – Daily Disposable Brands located at our headquarters in Jacksonville, FL or NY City / NJ area.
Johnson & Johnson Vision Care, Inc- Vistakon® Division of Johnson & Johnson Vision Care, Inc., specializes in disposable contact lenses, which it markets under ACUVUE® Brand contact lenses. Ever since ACUVUE® transformed vision correction in 1988 with the world's first soft disposable contact lenses, we've passionately pursued new technologies and the highest quality standards. We're proud that ACUVUE® lenses are worn by more people than any other brand.
The Manager, ACUVUE® Global Brand Management – Daily Disposable Brands supports the family of Daily Disposable Contact Lens Brands while aligning to and helping to drive the Masterbrand ACUVUE®, in addition to driving effective and efficient Go-To-Market (GTM) strategy and execution with Regions. This position focuses on the GTM portfolio strategy (consumer, professional, digital for Daily Disposables) with Global IPG Agency Leader work streams, in partnership with the Innovation & Pipeline GSM team. Also in partnership with the Innovation & Pipeline team, contributes to the Business Plan creation and implements actions from the Strategic Plan based on Company priorities for the Daily Disposable Brands. This role is responsible for partnering with Regional leads to assist with the development of Global Share, Sales and Brand Health targets for the Daily Disposable family of Brands.
Adheres to environmental policy, procedures, and supports department environmental objectives. Engages in Credo-based decision-making.
The priorities of the Manager, ACUVUE® Global Brand Management – Daily Disposable Brands include; Help build the ACUVUE® brand with focus on the Daily Disposable family of Brands including brand definition architecture, and ensuring equity design guidelines; Focus on the positioning of Daily Disposable Brands within the Global portfolio of sub-brands (positioning, differentiation, integrated messaging) across consumer and eye care professional audiences with an external view to winning in the global marketplace for the Daily Disposable family of brands in partnership with the Director; Assist with creation of Daily Disposable Brands’ messaging strategy and programming/integrated communications; Support the launch of New Product(s) with aligned positioning and integrated communications strategy for ECP and Consumer with seamless collaboration of platform leads with focus on marketplace readiness and organizational readiness; Provide input to Director in developing communications objectives/framework for Daily Disposable Brands that adhere to overall ACUVUE® Masterbrand approach to ensure creative and messaging is delivered for Consumers and Professionals in Regions; Collaborate with Global Strategic Insights to provide marketplace relevant insights and implications for Daily Disposables’ demand generation (inputs into communications strategy, messaging, and mediums intended for ECP and Consumer Audiences that deliver measurable business and brand results.); Partner with Global Strategic Insights to assess demand responsiveness to enable a more effective and efficient marketing mix in key markets for Daily Disposable Brands in conjunction with role of total portfolio of Global Brands; Support the delivery of Claims and Evidence-based messaging through strong collaboration with Global Strategic Insights and Global Professional, Medical, Clinical Affairs Teams for consumer-facing and ECP-facing audiences for Daily Disposable Brands; Ensure implementation and management of complex research to support development of competitive responses/action plans through to assets delivery in a proactive and reactive orientation for Daily Disposable Brands; Assist with development of business plans with a global rollup; Participate in the ESOP process to ensure global forecast management (planning and supply) vetting from regional feeds and, if needed, supply prioritization; Perform other related duties as assigned by management.
Qualifications
A minimum of a Bachelor’s degree is required; MBA or equivalent strongly preferred. A qualified candidate will possess a minimum of 3 years of progressive marketing experience (or equivalent) with a minimum of five (5) years of Consumer Packaged Goods (CPG) experience and/or with medical device experience preferred. Global brand management experience preferred with a demonstrated record of marketing leadership including integrated communications/advertising delivery, new product launches, business plan development, and/or classical marketing training. Prior experience working with market research, advertising agencies and agency management is strongly preferred. A demonstrated ability to influence cross-functional and senior management to impact decision-making is required as well as a demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities. Prior experience in healthcare professional marketing a plus. Prior commercial line management experience with coaching and mentoring skills to develop team members is strongly preferred. Prior experience working with Legal, Regulatory and Global partners preferred. Candidate must work within established guidelines, under general supervision, and have flexibility as to method, priority and timing of job duties. Requires some amount of initiative and judgment.
Physical Requirements for Position:
Walking, Sitting, Standing, Hearing, Effective Verbal Communication, Vision, Inside environmental conditions, sedentary work
This position is preferably based in Jacksonville, FL and will require 25% domestic & international travel.
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Primary Location:North America-United States-Florida-Jacksonville
Organization: Johnson & Johnson Vision Care, Inc. (6094)
Job Function: Product Management
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