Associate Director, Global Strategic Insights, One J&J SEA-1418969W
Description
JOHNSON & JOHNSON GROUP OF CONSUMER COMPANIES
ASSOCIATE DIRECTOR, ONE J&J PHILIPPINES, GLOBAL STRATEGIC INSIGHTS
Global Strategic Insights (GSI) for Johnson & Johnson Asia Pacific is recruiting for an Associate Director to lead all local market activities in the Philippines, including the following J&J consumer sector categories: Baby care, Oral Care, Feminine Care, Face Care and OTC mainly business analyses and marketing analytics, advertising testing, and local market consumer insights generation.
GENERAL INFORMATION:
Position Title/Region: Associate Director, Global Strategic Insights, One J&J South East Asia
Department: Global Strategic Insights
Scope: One J&J South East Asia, Philippines retail
Business/Franchise: Retail sector
Office Location: Manila, Philippines
Reports to: ASPAC Senior Director, Global Strategic Insights
RESPONSIBILITIES:
Overview
The Associate Director of Global Strategic Insights, J&J South East Asia, will play a strategic leadership role in all go-to-market activities in the Philippines. He/she will proactively provide integrated consumer insights for a portfolio of approximately $ 200M and develop key consumer/ retail sector understanding for all brands. He/she will have strong relationships with senior management, cross-functional partners, and will be expected to provide inputs into the annual business planning processes. Along with insights generation, this role will require a thorough understanding of all elements of syndicated data (POS and panel), advertising development and advertising methods as well as a deep knowledge of business analytics such as marketing mix modeling and price sensitivity analyses that will help drive the business forward. In addition, this person will be required to understand the strategic positioning and category learnings generated by the Global Franchise GSI organization, as this role will be responsible for helping to socialize those learnings and help guide the marketing and sales functions to see how that learning will apply to their on-going business management and annual planning.
This person will need to ensure that the work conducted is in line with GSI principles outlined within the new GSI OGSM for J&J Consumer. He/she will need to work with GFO and regional GSI leaders to ensure consistency of research methodologies, processes and outputs. This position reports to the Asia Pacific Senior Director, Global Strategic Insights.
Specifics:
Share Reporting/Business Analyses/Marketing Analytics/In Market Execution
- Leads the share reporting process; manages and produces monthly driver driven share reports/analyses that focus on the root causes of share changes and performance of our base business and new products (both own and competitive);
- Works with GSI regional manager to produce the newly approved share reports including the GSR Franchise Review, Full Share Reports with commentary, Ranking Reports and SOV/SOM Analyses
- Leads, executes, and applies business and marketing analytics to assess optimal marketing mix, SKU optimization, price levels (price sensitivity analyses), etc. With the complexity of marketing three brands that all compete in the same product category, he/she will need to ensure sufficient distinction between each brand as they go to market and develop their media and communication plans, product portfolio expansions and consumer targets.
- Drive shopper understanding and insights on channel-specific (i.e. general and modern trades0
- Proactively tracks key product and commercial initiatives in the region working with the retail scanning supplier; Develops and executes learning plans to optimize base business in the region; Assesses new launch performance and ensures that the product launches are meeting country’s expectations.
- Proactively provides a perspective on consumer, market and competitors ahead of BP and key business events.
- Proactively provides integrated analyses to internal stakeholders across data sources to solve key business issues in the region
- Leverages business analyses to influence portfolio-level decision making across all brands.
- Anticipates emerging marketplace issues/trends and leverages experiences to resolve complex business issues.
Communication Development, Testing & Tracking
- Manages and conducts all communications testing (TV, Print, Digital, etc.) and make recommendations to optimize media plans, spending and creative
- Shapes marketing plans, communication and channel strategies for all key brands.
- Effectively track key campaigns and provides actionable recommendation
Consumer Closeness
- Conducts consumer immersions to develop local insights to feed into the GFO consumer-led innovation process and global quantitative foundational work
- Conducts consumer immersions to further refine consumer segments to action them with the trade and drives global segmentation into use in the local market
- Conducts consumer work to support the copy development process
Collaboration and Building the Organization
- Sits on the Philippines, One J&J South East Asia management team and provide update the market, brand performance, campaign and NPD performance and business implications
- Collaborates with internal and external partners including syndicated and custom research suppliers and works closely with GSI organization to ensure consistent application of tools/ methods, standards/processes, samples, results summaries (one pagers), etc. and to ensure that execution in the regions is aligned to global strategies
- Collaborates with regional GSI organization and the CoE to action key GSI priorities and drives new capabilities
- Leads the budgeting process; Maintains the GSI budget, recording all financial investment in consumer research and syndicated data
- Leads cross-company efforts to build the GSI community
- Fosters shift from “one-off research vendor“ to “strategic thought partner” – empowering vendors to act as extension of GSI team (including, training and proactively bringing new knowledge and ideas to the team).
Qualifications
KEY QUALIFICATIONS:
- Demonstrated ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and the confidence to influence key stakeholders in meetings and one to one basis
- Outstanding communication skills; Ability to think analytically and objectively to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
- Highly strategic business knowledge with the ability to appropriately use judgment and risk-taking
- Must be capable of creating one’s own agenda and deliverables given knowledge and understanding of consumer and market dynamics
- Minimum 8 years experience in Market Research, preferably in a consumer marketing or manufacturing company and showing a progression of responsibilities
- Technical market research and analytical expertise and conversant in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses
- Strong track record of leadership in high performance consumer packaged goods
- Travel required within Asia Pacific
Primary Location:Asia Pacific-Philippines-National Capital-Manila
Organization: Johnson & Johnson International (Singapore) Pte. Ltd. - ROHQ
Job Function: Market Research
Description
JOHNSON & JOHNSON GROUP OF CONSUMER COMPANIES
ASSOCIATE DIRECTOR, ONE J&J PHILIPPINES, GLOBAL STRATEGIC INSIGHTS
Global Strategic Insights (GSI) for Johnson & Johnson Asia Pacific is recruiting for an Associate Director to lead all local market activities in the Philippines, including the following J&J consumer sector categories: Baby care, Oral Care, Feminine Care, Face Care and OTC mainly business analyses and marketing analytics, advertising testing, and local market consumer insights generation.
GENERAL INFORMATION:
Position Title/Region: Associate Director, Global Strategic Insights, One J&J South East Asia
Department: Global Strategic Insights
Scope: One J&J South East Asia, Philippines retail
Business/Franchise: Retail sector
Office Location: Manila, Philippines
Reports to: ASPAC Senior Director, Global Strategic Insights
RESPONSIBILITIES:
Overview
The Associate Director of Global Strategic Insights, J&J South East Asia, will play a strategic leadership role in all go-to-market activities in the Philippines. He/she will proactively provide integrated consumer insights for a portfolio of approximately $ 200M and develop key consumer/ retail sector understanding for all brands. He/she will have strong relationships with senior management, cross-functional partners, and will be expected to provide inputs into the annual business planning processes. Along with insights generation, this role will require a thorough understanding of all elements of syndicated data (POS and panel), advertising development and advertising methods as well as a deep knowledge of business analytics such as marketing mix modeling and price sensitivity analyses that will help drive the business forward. In addition, this person will be required to understand the strategic positioning and category learnings generated by the Global Franchise GSI organization, as this role will be responsible for helping to socialize those learnings and help guide the marketing and sales functions to see how that learning will apply to their on-going business management and annual planning.
This person will need to ensure that the work conducted is in line with GSI principles outlined within the new GSI OGSM for J&J Consumer. He/she will need to work with GFO and regional GSI leaders to ensure consistency of research methodologies, processes and outputs. This position reports to the Asia Pacific Senior Director, Global Strategic Insights.
Specifics:
Share Reporting/Business Analyses/Marketing Analytics/In Market Execution
- Leads the share reporting process; manages and produces monthly driver driven share reports/analyses that focus on the root causes of share changes and performance of our base business and new products (both own and competitive);
- Works with GSI regional manager to produce the newly approved share reports including the GSR Franchise Review, Full Share Reports with commentary, Ranking Reports and SOV/SOM Analyses
- Leads, executes, and applies business and marketing analytics to assess optimal marketing mix, SKU optimization, price levels (price sensitivity analyses), etc. With the complexity of marketing three brands that all compete in the same product category, he/she will need to ensure sufficient distinction between each brand as they go to market and develop their media and communication plans, product portfolio expansions and consumer targets.
- Drive shopper understanding and insights on channel-specific (i.e. general and modern trades0
- Proactively tracks key product and commercial initiatives in the region working with the retail scanning supplier; Develops and executes learning plans to optimize base business in the region; Assesses new launch performance and ensures that the product launches are meeting country’s expectations.
- Proactively provides a perspective on consumer, market and competitors ahead of BP and key business events.
- Proactively provides integrated analyses to internal stakeholders across data sources to solve key business issues in the region
- Leverages business analyses to influence portfolio-level decision making across all brands.
- Anticipates emerging marketplace issues/trends and leverages experiences to resolve complex business issues.
Communication Development, Testing & Tracking
- Manages and conducts all communications testing (TV, Print, Digital, etc.) and make recommendations to optimize media plans, spending and creative
- Shapes marketing plans, communication and channel strategies for all key brands.
- Effectively track key campaigns and provides actionable recommendation
Consumer Closeness
- Conducts consumer immersions to develop local insights to feed into the GFO consumer-led innovation process and global quantitative foundational work
- Conducts consumer immersions to further refine consumer segments to action them with the trade and drives global segmentation into use in the local market
- Conducts consumer work to support the copy development process
Collaboration and Building the Organization
- Sits on the Philippines, One J&J South East Asia management team and provide update the market, brand performance, campaign and NPD performance and business implications
- Collaborates with internal and external partners including syndicated and custom research suppliers and works closely with GSI organization to ensure consistent application of tools/ methods, standards/processes, samples, results summaries (one pagers), etc. and to ensure that execution in the regions is aligned to global strategies
- Collaborates with regional GSI organization and the CoE to action key GSI priorities and drives new capabilities
- Leads the budgeting process; Maintains the GSI budget, recording all financial investment in consumer research and syndicated data
- Leads cross-company efforts to build the GSI community
- Fosters shift from “one-off research vendor“ to “strategic thought partner” – empowering vendors to act as extension of GSI team (including, training and proactively bringing new knowledge and ideas to the team).
Qualifications
KEY QUALIFICATIONS:
- Demonstrated ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and the confidence to influence key stakeholders in meetings and one to one basis
- Outstanding communication skills; Ability to think analytically and objectively to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
- Highly strategic business knowledge with the ability to appropriately use judgment and risk-taking
- Must be capable of creating one’s own agenda and deliverables given knowledge and understanding of consumer and market dynamics
- Minimum 8 years experience in Market Research, preferably in a consumer marketing or manufacturing company and showing a progression of responsibilities
- Technical market research and analytical expertise and conversant in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses
- Strong track record of leadership in high performance consumer packaged goods
- Travel required within Asia Pacific
Primary Location:Asia Pacific-Philippines-National Capital-Manila
Organization: Johnson & Johnson International (Singapore) Pte. Ltd. - ROHQ
Job Function: Market Research