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Product Director, Digital and Channel Marketing-Mitek Job (Raynham, MA, US)

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Johnson & Johnson companies are equal opportunity employers.

Product Director, Digital and Channel Marketing-Mitek-2388140814

Description

Mitek Sports Medicine, part of the DePuy Synthes Companies of Johnson & Johnson, is recruiting for a Product Director, Digital & Channel Marketing, for their Raynham, MA location.

DePuy Synthes is a Johnson & Johnson company that is one of the leaders in the medical device industry. Our implants and instruments are used by orthopaedic surgeons to treat patients with conditions resulting from traumatic injuries, degenerative diseases, deformities, and sports related injuries. Our environment is entrepreneurial, learning-driven, and is as challenging as it is rewarding.

DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies will offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. Building on the legacy and strengths of two great companies, we have created one organization with a focus on activating insights to develop innovative, comprehensive healthcare solutions.

The Product Director, Digital & Channel Marketing will report into the Group Product Director of WW Franchise Marketing, and is responsible for creating and evolving new marketing capabilities for Mitek Sports Medicine.

Digital

The candidate will own and drive execution of a comprehensive global digital strategy in order to make the Mitek value proposition more accessible, mobile and social to key stakeholders. This will involve close collaboration with global product marketing and regional commercial marketing teams to understand business needs / key focus areas and to help define and execute digital marketing strategies and programs to meet those needs. The role will involve partnership with a range of external agencies and internal functional colleagues to deliver designed programs including day to day implementation on key digital marketing activities, company-wide branding initiatives and awareness campaigns, navigating the complex regulatory and legal pathways associated with implementing digital and marketing tools in the healthcare space.

Close collaboration will also be required with DePuy Synthes eBusiness and IT teams to understand wider franchise plans and resources and to advocate for Mitek’s needs and help shape the cross-franchise capabilities. The candidate should serve as a champion of digital marketing capabilities and maintain knowledge of current and upcoming technologies and trends to support the business.

Channel Marketing

As part of a newly formed Global Franchise Marketing team, the Product Director, Digital & Channel Marketing will help establish and collaborate with Product Marketing teams to ensure delivery of a consistent, high quality, accessible, and timely worldwide marketing approach for launching product into regions. This will involve partnership with Franchise Marketing teams, Regional Marketing teams, and key cross-functional stakeholders (i.e. sales, regulatory) to evolve, execute, and improve Mitek’s global launch efficiency and effectiveness. To the extent that digital capabilities are intrinsic to successful global pre-launch, launch, and post-launch support activities, the candidate should integrate digital marketing into the broader business strategies and processes as part of both the digital and channel marketing portions of the role.

Qualifications


BS/BA and a minimum of 5 years of related professional work experience including working on digital marketing, e-business and/or branding projects. Candidate must demonstrate marketing skills in customer and market insight, creative strategy and execution development, and marketing analytics. Must demonstrate strong initiative and follow through in getting going on important priorities, overcoming obstacles to get them done, and balancing multiple priorities effectively. Successful vendor management experience a strong plus. Excellent verbal, written, and public speaking communications skills. Minimum of 25% travel required overall.

BE VITAL in your career, Be seen for the talent you bring to your work. Explore opportunities within the Johnson & Johnson Family of Companies.

Primary Location:North America-United States-Massachusetts-Raynham
Organization: DePuy Mitek, LLC (6028)
Job Function: Product Management

Certain sites within the Johnson & Johnson Family of Companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.

Johnson and Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.

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