Johnson & Johnson companies are equal opportunity employers.
Associate Director, Global Strategic Insights, Baby-9690140124
Description
The Associate Director of Global Strategic Insights works closely with the Senior Director to guide global strategies and innovation on Baby Category including consumer and professional dimensions. He/she is also responsible for the development of the Johnson’s brand globally and in US, and will support key Global Baby projects beyond innovation to include consumer foundational initiatives. He/she works with the Senior Director to guide portfolio decisions across regions including not only Johnson’s but also Desitin and Aveeno Baby.
He/she translates learnings into actionable recommendations that drive business growth. He/she demonstrates excellent communication and partners collaboratively with business teams to drive these initiatives into action. This role covers quantitative and qualitative research that feed into the development of strategic plans, brand positioning and architecture, business model, Innovation and NPD, packaging, and copy strategy.
From a category perspective, he/she will be the authority on Baby Category, driving to more global innovation across both Global and Local equities, and making recommendations on country potential and prioritization, opportunities for growth and strategic success drivers. He/She will team on key global strategic baby category initiatives, developing, and implementing multi-region projects that drive strategic plan objectives for high growth such as the Global Baby Consumer Framework.
He/she leads the day-to-day research activity for the Baby category and Baby brands (planning, designing and executing the work) as well as driving global innovation on prioritized baby territories working to be inclusive of all brands in development of a global baby pipeline strategy in a context of accelerated growth.
He/she leads assessment of global brands development in specific regions and recommendations on appropriate business model to launch. He/ she leads equity understanding, positioning, new product idea generation and concept exploration/testing, product testing, packaging research, copy strategy, etc. For local equities, he/she will liaise with the local team to translate global J&J strategies for the local equity.
He/She leads global professional tracking for Baby and the development of professional closeness standards in collaboration with global professional marketing team.
This person identifies and prioritizes business information needs and develops the learning plan and the most appropriate research strategies to deliver against business objectives. He/ she uncovers new claim opportunities and lead development/validation/ assessment of new categories for the brand and white space opportunities (new channels, new offers, etc.).
He/she conducts work in line with GSI principles outlined within the new GSI OGSM for J&J Consumer. He/she integrates best practice learning and global standards to ensure ‘best-in-class’ performance and actively contributes to broader GSI initiatives.
He/she ensures consumer foundational work is performed against global guidelines.
Specifics:
Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Leads and applies understanding of brand/marketing fundamentals to assess brand health, and assists in marketing plan and category/brand strategies development.
Uses broader range of research tools/resources/processes to assess business issues; Independently and proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs; Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth; Acts as an expert in research and questionnaire design and interpretation.
Acts as a business partner, not just a market research specialist. Manages complex business issues and helps team set strategic direction. Creates consensus.
Collaborates with Global and Regional partners, including GSI, Marketing, R&D, to identify innovation through new products, forms, packaging, claims, etc. Supports the “bigger, better, fewer initiatives” idea; Shares insights/innovations across geographies; Ensures that innovation is developed with global needs in mind. Guides others in the development of optimal research inputs.
Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues; Interprets and pragmatically translates research learning into feasible business building action steps, and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business. Demonstrates objectivity in the interpretation of findings and development of recommendations and implications. Guides cross-functional team members to an objective viewpoint. Ensures that all summary results are consistent with the new Skin Care GSI “one-pager” format. Communicates complex issues with impact and clarity.
Grounds business in the consumer, and makes sure business decisions on growth opportunities and portfolio strategy are consumer motivated. Ensures a differentiated role for each equity, based on a comprehensive understanding of the consumer and marketplace and strategic vision of each brand.
Develops global learning plans to address core business needs and oversees creation and sharing of integrated learning plans across functions to ensure full learning needs are identified for each core initiative. Supports global business in the annual budgeting process for owned portion of the business.
Uses systems/databases/GSI portals/SharePoint sites and keeps them updated to allow continuous and updated sharing of consumer knowledge across skin care GSI globally. Proactively contributes to the GSI community; Integrates best practice learning and global standards; Maintains a constructive approach to conflict.
Fosters shift from “one-off research vendor“ to “strategic thought partner” – empowering vendors to act as extension of GSI team (including, training and proactively bringing new knowledge and ideas to the team); Supervisors vendor partners to execute projects; Anticipates and quickly develops contingency plans for complex project issues; Proactively manages priorities across budget lines.
Qualifications
A Bachelor's degree is required. An MBA is a preferred. A minimum of 8 years experience within market research/consumer insights environment is required. CPG (Consumer Packaged Goods) and/or healthcare experience are required. Strong track record of leadership in high performance consumer packaged goods environment. Beauty/Skin Care experience is preferred. A solid understanding of all standard qualitative and quantitative research methods is required. Extensive knowledge in multiple areas are preferred: advertising development and testing, new product concept and product development & forecasting, packaging development and testing, marketing mix, pricing, syndicated retail (IRI/Nielsen), advanced analytics and/or modeling. Strong ability to work collaboratively across functions and influence with limited authority is required. Ability to influence senior management, build trust-based relationships and work under owns initiative is required. Excellent communication skills, excellent influence management and interdependent partnering skills are a must. Excellent writing and presentation skills required. Ability to manage and develop GSI staff in both a wide range of "technical skills" (MR tools and techniques) as well as functional and business leadership is preferred. This position requires up to 20% domestic/international travel.
J2W:LI NA
Primary Location:North America-United States-New Jersey-Skillman
Organization: Johnson & Johnson Consumer Inc. (6071)
Job Function: Market Research
Certain sites within the Johnson & Johnson family of companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
Associate Director, Global Strategic Insights, Baby-9690140124
Description
The Associate Director of Global Strategic Insights works closely with the Senior Director to guide global strategies and innovation on Baby Category including consumer and professional dimensions. He/she is also responsible for the development of the Johnson’s brand globally and in US, and will support key Global Baby projects beyond innovation to include consumer foundational initiatives. He/she works with the Senior Director to guide portfolio decisions across regions including not only Johnson’s but also Desitin and Aveeno Baby.
He/she translates learnings into actionable recommendations that drive business growth. He/she demonstrates excellent communication and partners collaboratively with business teams to drive these initiatives into action. This role covers quantitative and qualitative research that feed into the development of strategic plans, brand positioning and architecture, business model, Innovation and NPD, packaging, and copy strategy.
From a category perspective, he/she will be the authority on Baby Category, driving to more global innovation across both Global and Local equities, and making recommendations on country potential and prioritization, opportunities for growth and strategic success drivers. He/She will team on key global strategic baby category initiatives, developing, and implementing multi-region projects that drive strategic plan objectives for high growth such as the Global Baby Consumer Framework.
He/she leads the day-to-day research activity for the Baby category and Baby brands (planning, designing and executing the work) as well as driving global innovation on prioritized baby territories working to be inclusive of all brands in development of a global baby pipeline strategy in a context of accelerated growth.
He/she leads assessment of global brands development in specific regions and recommendations on appropriate business model to launch. He/ she leads equity understanding, positioning, new product idea generation and concept exploration/testing, product testing, packaging research, copy strategy, etc. For local equities, he/she will liaise with the local team to translate global J&J strategies for the local equity.
He/She leads global professional tracking for Baby and the development of professional closeness standards in collaboration with global professional marketing team.
This person identifies and prioritizes business information needs and develops the learning plan and the most appropriate research strategies to deliver against business objectives. He/ she uncovers new claim opportunities and lead development/validation/ assessment of new categories for the brand and white space opportunities (new channels, new offers, etc.).
He/she conducts work in line with GSI principles outlined within the new GSI OGSM for J&J Consumer. He/she integrates best practice learning and global standards to ensure ‘best-in-class’ performance and actively contributes to broader GSI initiatives.
He/she ensures consumer foundational work is performed against global guidelines.
Specifics:
Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Leads and applies understanding of brand/marketing fundamentals to assess brand health, and assists in marketing plan and category/brand strategies development.
Uses broader range of research tools/resources/processes to assess business issues; Independently and proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs; Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth; Acts as an expert in research and questionnaire design and interpretation.
Acts as a business partner, not just a market research specialist. Manages complex business issues and helps team set strategic direction. Creates consensus.
Collaborates with Global and Regional partners, including GSI, Marketing, R&D, to identify innovation through new products, forms, packaging, claims, etc. Supports the “bigger, better, fewer initiatives” idea; Shares insights/innovations across geographies; Ensures that innovation is developed with global needs in mind. Guides others in the development of optimal research inputs.
Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues; Interprets and pragmatically translates research learning into feasible business building action steps, and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business. Demonstrates objectivity in the interpretation of findings and development of recommendations and implications. Guides cross-functional team members to an objective viewpoint. Ensures that all summary results are consistent with the new Skin Care GSI “one-pager” format. Communicates complex issues with impact and clarity.
Grounds business in the consumer, and makes sure business decisions on growth opportunities and portfolio strategy are consumer motivated. Ensures a differentiated role for each equity, based on a comprehensive understanding of the consumer and marketplace and strategic vision of each brand.
Develops global learning plans to address core business needs and oversees creation and sharing of integrated learning plans across functions to ensure full learning needs are identified for each core initiative. Supports global business in the annual budgeting process for owned portion of the business.
Uses systems/databases/GSI portals/SharePoint sites and keeps them updated to allow continuous and updated sharing of consumer knowledge across skin care GSI globally. Proactively contributes to the GSI community; Integrates best practice learning and global standards; Maintains a constructive approach to conflict.
Fosters shift from “one-off research vendor“ to “strategic thought partner” – empowering vendors to act as extension of GSI team (including, training and proactively bringing new knowledge and ideas to the team); Supervisors vendor partners to execute projects; Anticipates and quickly develops contingency plans for complex project issues; Proactively manages priorities across budget lines.
Qualifications
A Bachelor's degree is required. An MBA is a preferred. A minimum of 8 years experience within market research/consumer insights environment is required. CPG (Consumer Packaged Goods) and/or healthcare experience are required. Strong track record of leadership in high performance consumer packaged goods environment. Beauty/Skin Care experience is preferred. A solid understanding of all standard qualitative and quantitative research methods is required. Extensive knowledge in multiple areas are preferred: advertising development and testing, new product concept and product development & forecasting, packaging development and testing, marketing mix, pricing, syndicated retail (IRI/Nielsen), advanced analytics and/or modeling. Strong ability to work collaboratively across functions and influence with limited authority is required. Ability to influence senior management, build trust-based relationships and work under owns initiative is required. Excellent communication skills, excellent influence management and interdependent partnering skills are a must. Excellent writing and presentation skills required. Ability to manage and develop GSI staff in both a wide range of "technical skills" (MR tools and techniques) as well as functional and business leadership is preferred. This position requires up to 20% domestic/international travel.
J2W:LI NA
Primary Location:North America-United States-New Jersey-Skillman
Organization: Johnson & Johnson Consumer Inc. (6071)
Job Function: Market Research
Certain sites within the Johnson & Johnson family of companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.